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MARKETING (& BRAND BUILDING) IMPORTANT STARTING TIPS Study Nearest Competitiors similarweb.com What do they do well? -Copy it What can you do better? How can you differentiate? -Better Customer service -Better Price? -Higher Quality? -Better warranty? Steal Competitors Clients & Channels -Use all same channels they use Find & Refine your unique story & Angle
1. Set Up Social Media Channels Writing headlines Facebook Include picture of person Instagram TwitterPR Serve Pinterest RedditQuora SnapChat YouTube Tumblr Periscope Stumble UponCOPY Quoraactive words convert better than passive words? Things like “Beat the smelly giant in your armpits!” is better than “Stop smelling bad.” Important Reminders: *At least 3 posts weekly *Do Giveaways Often *Target Specific Audiences *Interact with audience *Genrate content that you then slightly customize or recycle on each channel
2. Content Generation "Content Marketing" Blog: gear content to your customers needs Articleshttps://www.youtube.com/watch?v=3CimB4eBV4M Memes Videos 1 put link to blog article on linked in. 3 weeks later post the entire article on linked in search engines will link it back to your page as “canon” square/ mobile phone dimensions keep them short Growth Hacking (piggy back off current trending topics) Important Reminders: *Create valuable free content *Keyword heavy * Make relevant & current * People have Short attention spans
3. Thought-Leader / Influencer Outreach "Influencer Marketing" Outreach Process A. Make Outreach Tracker Doc EmailScan HARO daily Phone Mailing Address B. Email Blast Short. Customized. Links. Action item. Socialblade.com spot fake influencer accounts C. Mail Free Samples Categories Magazines Tech, lifestyle etc Bloggers Viral Content Sites Unilad Good good Mashable trending ViralHog Stack social BoredpandaOddity Mall UniladAwesomeStuff365 distractify In the know Innovation Cheddar Viral thread BestProducts.com did you know?Distractify Did you KnowHooked famebit.comBright Side facebook Smart is the new sexy facebook Media HARO Reviewers Celebrities Media Shows/ speed pitches
Important Reminders: *Always Offer Free Samples *Keep emails short *How does it help THEM *Track who you contact & their repsonses. Recontact them periodically until all have responded. Contact them again with new products and offers down the road.
4. Capitalized Marketing (Deal Platforms) Flash Sales (Capitalized marketing)HLN deals GMA Steals and DealsScripts Groupon Mediocre Touch of Modern Zulily Eleventh Avenue Jane.com Vat19 CiteSocial NOTE: These sales platforms are fantastic to give you initial capital and exposure. They sell you product for a limited time for a special discount. The benift is they will expose your product to millions of early adopters giving you the inital exposure you need to grwo quickly and establish your name. Do not be concerned with it devalueing your brand or undercutting your price. The sales are only a few days and then all the traffic that channels to your site at full price is well worht it.Email marketing mailchimp klavio
5. Affiliate Marketing Click bankAffiliate.com ShareAsalePost affiliate pro PepperJamOmnistar RakutenShopify: share to social media for discount FlexOffersReferral candy CJRefersion
6. ADVERTISING Retargeted Ads CriteoClick funnel keynote Google FacebookTapfwd.com Look a like audience AdsFacebook minichat GoogleSpyfu.com Facebook Target Look a like
PAID MARKETING FIRMS Maddix Labs Etc
7. Ad Tests Dempgraphics/photos/ etc 8. SEO (Web Optimization) MozBar Study competition Alexaalexa traffic rank chrome plugin SImilar Web separate landing [agins for different ads and demogrpahics "funnel"
TIPS/REMINDERS *THIS IS WHERE YOU BUILD CUSTOMER LOYALTY! boost targeted ads for content