MORE AWESOMENESS COMING SOON... PAGE UNDER CONSTRUCTION
MARKETING (& BRAND BUILDING)
IMPORTANT STARTING TIPS
Study Nearest Competitiors
similarweb.com
What do they do well?
-Copy it
What can you do better?
How can you differentiate?
-Better Customer service
-Better Price?
-Higher Quality?
-Better warranty?
Steal Competitors Clients & Channels
-Use all same channels they use
Find & Refine your unique story & Angle
1. Set Up Social Media Channels Writing headlines
Facebook Include picture of person
Instagram
TwitterPR Serve
Pinterest
RedditQuora
SnapChat
YouTube
Tumblr
Periscope
Stumble UponCOPY
Quoraactive words convert better than passive words? Things like “Beat the smelly giant in your armpits!” is better than “Stop smelling bad.”
Important Reminders:
*At least 3 posts weekly
*Do Giveaways Often
*Target Specific Audiences
*Interact with audience
*Genrate content that you then slightly customize or recycle on each channel
2. Content Generation "Content Marketing"
Blog: gear content to your customers needs
Articleshttps://www.youtube.com/watch?v=3CimB4eBV4M
Memes
Videos 1 put link to blog article on linked in. 3 weeks later post the entire article on linked in search engines will link it back to your page as “canon”
square/ mobile phone dimensions
keep them short
Growth Hacking (piggy back off current trending topics)
Important Reminders:
*Create valuable free content
*Keyword heavy
* Make relevant & current
* People have Short attention spans
3. Thought-Leader / Influencer Outreach "Influencer Marketing"
Outreach Process
A. Make Outreach Tracker Doc
EmailScan HARO daily
Phone
Mailing Address
B. Email Blast
Short. Customized. Links. Action item.
Socialblade.com spot fake influencer accounts
C. Mail Free Samples
Categories
Magazines
Tech, lifestyle etc
Bloggers
Viral Content Sites
Unilad
Good good
Mashable trending
ViralHog Stack social
BoredpandaOddity Mall
UniladAwesomeStuff365
distractify In the know Innovation
Cheddar
Viral thread BestProducts.com
did you know?Distractify
Did you KnowHooked
famebit.comBright Side facebook
Smart is the new sexy facebook
Media
HARO
Reviewers
Celebrities
Media Shows/ speed pitches
Important Reminders:
*Always Offer Free Samples
*Keep emails short
*How does it help THEM
*Track who you contact & their repsonses.
Recontact them periodically until all have responded. Contact them again with new products and offers down the road.
4. Capitalized Marketing (Deal Platforms)
Flash Sales (Capitalized marketing)HLN deals
GMA Steals and DealsScripts
Groupon
Mediocre
Touch of Modern
Zulily
Eleventh Avenue
Jane.com
Vat19
CiteSocial
NOTE: These sales platforms are fantastic to give
you initial capital and exposure. They sell you product
for a limited time for a special discount. The benift is
they will expose your product to millions of early adopters
giving you the inital exposure you need to grwo quickly and
establish your name. Do not be concerned with it devalueing
your brand or undercutting your price. The sales are only
a few days and then all the traffic that channels to your site
at full price is well worht it.Email marketing mailchimp klavio
5. Affiliate Marketing
Click bankAffiliate.com
ShareAsalePost affiliate pro
PepperJamOmnistar
RakutenShopify: share to social media for discount
FlexOffersReferral candy
CJRefersion
6. ADVERTISING
Retargeted Ads
CriteoClick funnel keynote
Google
FacebookTapfwd.com
Look a like audience
AdsFacebook minichat
GoogleSpyfu.com
Facebook
Target
Look a like
PAID MARKETING FIRMS
Maddix Labs Etc
7. Ad Tests Dempgraphics/photos/ etc
8. SEO (Web Optimization)
MozBar
Study competition Alexaalexa traffic rank chrome plugin
SImilar Web
separate landing [agins for different ads and demogrpahics "funnel"
TIPS/REMINDERS
*THIS IS WHERE YOU BUILD CUSTOMER LOYALTY!
boost targeted ads for content
***MOVE ON TO STAGE 9: OPERATIONS***
MARKETING (& BRAND BUILDING)
IMPORTANT STARTING TIPS
Study Nearest Competitiors
similarweb.com
What do they do well?
-Copy it
What can you do better?
How can you differentiate?
-Better Customer service
-Better Price?
-Higher Quality?
-Better warranty?
Steal Competitors Clients & Channels
-Use all same channels they use
Find & Refine your unique story & Angle
1. Set Up Social Media Channels Writing headlines
Facebook Include picture of person
TwitterPR Serve
RedditQuora
SnapChat
YouTube
Tumblr
Periscope
Stumble UponCOPY
Quoraactive words convert better than passive words? Things like “Beat the smelly giant in your armpits!” is better than “Stop smelling bad.”
Important Reminders:
*At least 3 posts weekly
*Do Giveaways Often
*Target Specific Audiences
*Interact with audience
*Genrate content that you then slightly customize or recycle on each channel
2. Content Generation "Content Marketing"
Blog: gear content to your customers needs
Articleshttps://www.youtube.com/watch?v=3CimB4eBV4M
Memes
Videos 1 put link to blog article on linked in. 3 weeks later post the entire article on linked in search engines will link it back to your page as “canon”
square/ mobile phone dimensions
keep them short
Growth Hacking (piggy back off current trending topics)
Important Reminders:
*Create valuable free content
*Keyword heavy
* Make relevant & current
* People have Short attention spans
3. Thought-Leader / Influencer Outreach "Influencer Marketing"
Outreach Process
A. Make Outreach Tracker Doc
EmailScan HARO daily
Phone
Mailing Address
B. Email Blast
Short. Customized. Links. Action item.
Socialblade.com spot fake influencer accounts
C. Mail Free Samples
Categories
Magazines
Tech, lifestyle etc
Bloggers
Viral Content Sites
Unilad
Good good
Mashable trending
ViralHog Stack social
BoredpandaOddity Mall
UniladAwesomeStuff365
distractify In the know Innovation
Cheddar
Viral thread BestProducts.com
did you know?Distractify
Did you KnowHooked
famebit.comBright Side facebook
Smart is the new sexy facebook
Media
HARO
Reviewers
Celebrities
Media Shows/ speed pitches
Important Reminders:
*Always Offer Free Samples
*Keep emails short
*How does it help THEM
*Track who you contact & their repsonses.
Recontact them periodically until all have responded. Contact them again with new products and offers down the road.
4. Capitalized Marketing (Deal Platforms)
Flash Sales (Capitalized marketing)HLN deals
GMA Steals and DealsScripts
Groupon
Mediocre
Touch of Modern
Zulily
Eleventh Avenue
Jane.com
Vat19
CiteSocial
NOTE: These sales platforms are fantastic to give
you initial capital and exposure. They sell you product
for a limited time for a special discount. The benift is
they will expose your product to millions of early adopters
giving you the inital exposure you need to grwo quickly and
establish your name. Do not be concerned with it devalueing
your brand or undercutting your price. The sales are only
a few days and then all the traffic that channels to your site
at full price is well worht it.Email marketing mailchimp klavio
5. Affiliate Marketing
Click bankAffiliate.com
ShareAsalePost affiliate pro
PepperJamOmnistar
RakutenShopify: share to social media for discount
FlexOffersReferral candy
CJRefersion
6. ADVERTISING
Retargeted Ads
CriteoClick funnel keynote
FacebookTapfwd.com
Look a like audience
AdsFacebook minichat
GoogleSpyfu.com
Target
Look a like
PAID MARKETING FIRMS
Maddix Labs Etc
7. Ad Tests Dempgraphics/photos/ etc
8. SEO (Web Optimization)
MozBar
Study competition Alexaalexa traffic rank chrome plugin
SImilar Web
separate landing [agins for different ads and demogrpahics "funnel"
TIPS/REMINDERS
*THIS IS WHERE YOU BUILD CUSTOMER LOYALTY!
boost targeted ads for content
***MOVE ON TO STAGE 9: OPERATIONS***