INVENTOR'S GUIDE
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1. GET REAL LIFE FEEDBACK

Interview/survey strangers 
Does it solve their probloem?
What would they pay for it?
What is their favorite feature?
Who is your target audience?
Who are the buyers?
Find minimum viable product
What is the core product?

2. Make mock up/MVP
Drawings or computer render 
Hand made Sample Mock up

3. "Sell" to test demand
Post on Yard Sale pages
Craigslist, KSL, ETC
Website Landing page
Track "order Now: clicks
Collect emails 
Facebook/google ads
Adjust product based on feedback
Gauge demand of concept 
Google Adwords Planner
Google Trends

4. Adjust idea based on feedback 
Make changes based on feedback and refine then test again.

5. Repeast until you have narrowed down to core product