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1. GET REAL LIFE FEEDBACK Interview/survey strangers Does it solve their probloem? What would they pay for it? What is their favorite feature? Who is your target audience? Who are the buyers? Find minimum viable product What is the core product?
2. Make mock up/MVP Drawings or computer render Hand made Sample Mock up
3. "Sell" to test demand Post on Yard Sale pages Craigslist, KSL, ETC Website Landing page Track "order Now: clicks Collect emails Facebook/google ads Adjust product based on feedback Gauge demand of concept Google Adwords Planner Google Trends
4. Adjust idea based on feedback Make changes based on feedback and refine then test again.
5. Repeast until you have narrowed down to core product